VR - The Finnish National Rail Company
My work for VR (The Finnish National Rail Company) was all done while employed as an Art Director at Endero. Initially, my work included a lot of visual drafting for presale and pitches, which eventually paid off as we were taken on as the digital partner agency.
The various projects I worked on for VR ranged from web campaign sites, visual development of widgets for the homepage, direct marketing campaigns and games.
My responsibilities included all things visual, as well as coming up with digital concepts which complemented the ad campaigns at large. This included concept design, storyboarding, user journey and user experience design. I also came up with game concepts and assisted the flash development, from time to time, by making animations and banners, etc.
Our work with VR was awarded a Grand Effie and two Gold Effies in 2007 as well as a Bronze Effie in 2008.
